#1 Casino SEO Services that Works
Online casinos are growing rapidly in South East Asia. eCasinoSEO unique gambling SEO services are designed to bring genuine players to your online casinos.
Having provided online casino SEO services in 2014, we have witnessed fast growth and fierce competition happened in the online casino industry.
The number of online casinos (supply) is growing much faster than the players (demand), thus fighting for the same pool of players.
Before you solve a problem, you must know the causes.
As the pioneer in the casino SEO industry, we found out that below are the top 4 challenges of online casinos:
⛔ Lack of visitors.
⛔ Paid ads or influencers didn’t attract real players.
⛔ Traffic suddenly drop after the website was banned by Telco/authorities.
⛔ Members switch quickly to other online casinos.
Online casinos are working hard to attract and retain members – giving more bonuses and rebates, offering more casino games, and providing better customer services.
While all the above mentioned are vital, it is even more important to bring in new players – especially if they are already searching on search engines.
This is where casino SEO (Search Engine Optimization) campaigns come into play.
A carefully designed SEO for casino or gambling SEO campaign can help to:
💰 Attract unlimited genuine players who place deposits
💰 Get found on different game keywords
💰 Still able to rank high with a new website even if the old one gets banned
💰 Convert your online casinos into money-making machines.
Looking for an online casino SEO agency that actually KNOWS how to deliver results? You’re at the right place.
Our Casino SEO Drive Results for Highly Competitive Market. Here’s the Proof:
Lottery Platform (Same client different site)
Slot Game SEO
Online Casino (Singapore)
Another Lottery Platform
Why Does Casino SEO Need to Be Managed Differently?
Online casinos are one of the most competitive industries in the world. Using common SEO tactics will not get you to the top of search engines.
For example, casino SEO backlink building and casino technical SEO are totally different from ordinary SEO campaigns.
To outrank your competitors in terms of organic traffic, you need customized strategies for online casino SEO.
This is how eCasino casino SEO agency can help you.
SEO for Casino – Valuable Statistics
If you are still wondering whether to hire a gambling SEO agency or not for your online casino, here are some interesting statistics:
- The online casino industry value is anticipated to increase to $100 billion in 2026.
- The online gambling revenue was $66.67 billion in 2020.
- The Covid-19 pandemic has brought over 64% of individuals to spend more time in online casinos.
Unlike paid ads or social media marketing, SEO is often set for the long term. A poor SEO campaign not only fails to draw visitors but may kill your business with algorithm penalties.
For this reason, you don’t want to “gamble” on your casino SEO services. You should only hire iGaming SEO experts or SEO for casino Specialists who know what they are doing.
Our Online Casino SEO is the Different Because…
We Have Real Results
We didn’t just deliver rankings, but also real players that deposit money in your online casinos. We turn your online casinos into powerful money-making machines.
We Focus on Online Casinos
Online casinos are more competitive and complicated than other businesses. We take more than the regular SEO approaches to achieve sustainable results.
Local Team, Easier to Communicate
We speak your language (English/Chinese/Cantonese). Whether you prefer email, WhatsApp, online meetings or phone calls, we are flexible.
Clear and Simple Reports
Every month, we send you simple and honest reports instead of 36-pages flashy reports. We also list down the completed and ongoing works.
Our Casino SEO Process
Upon a quick discussion of your goals, here is what our SEO for the casino process looks like:
Step 1: Casino Website Audit
Our iGaming SEO experts will perform an extensive online casino audit to examine all the technical problems that are hurting your SEO performance.
To give you a few examples, we will examine the backlink quality, crawl issues, keyword cannibalization, loading speed, website mobile-friendliness, and URL architecture.
We have done it for hundreds of online casinos and we have the most advanced tools to do it.
Step 2: Casino Keyword Research
Keyword research is probably the most critical step for an online casino SEO campaign.
This is because you want to attract the right audience that is actually paying you.
We will develop a huge keyword database related to your online casino. We will also analyze all your low-hanging fruit keywords – keywords that are already near the top of Google. This unique tactic would speed up the results.
Step 3: Casino Website Optimization
Our casino SEO programmer will optimize your website based on the issues that we have found throughout the first step. It is absolutely fine if you have your own programmer to carry out this task. We will prepare the points and send them to you.
After this step, your user experience and technical aspects will be spot-on. Now, your online casino is all set to rank well on search engines.
Step 4: Casino Content Strategy
Upon understanding the keyword search intent and the current top-ranked listings, our casino SEO agency will design masterpiece content that outranks the competition.
Our casino SEO agency builds content assets that both Google and your audience will enjoy.
Step 5: Casino SEO Link Building
Believe it or not, we analyzed more than 7,000 backlinks for online casinos before establishing our casino SEO agency.
We have all the resources needed when it comes to link-building for casino websites.
Even better, we create only backlinks that will be appreciated by the search engines, instead of getting penalized while you are sleeping at night.
SEO for casinos requires a lot more attention than ordinary SEO. We will send you a monthly report to keep you informed about the results and completed work.
Markets We Cover
eCasinoSEO knows SEO for gambling very well. They understand our requirements and always give the best effort.
Teddy and his team are very supportive and honest. They clearly explain what can be (and cannot be) achieved about our SEO for casino campaign.
Truly SEO expert in the casino industry and a great team to work with.
6 Best Online Casino SEO Tips (2023)
Website architecture, in our experience, is often an overlooked yet important aspect of a casino SEO campaign. Ideally, all your landing pages should be easily crawled and indexed by search engines.
If you’re not sure, simply consult with professional casino SEO agencies like eCasinoSEO so that we can analyze your website architecture.
Mobile friendly is undoubtedly important to long-term casino SEO success.
Many online casinos created a separate version for mobile pages but in the wrong way. Instead of using a subdomain or subfolder, you should be using a responsive design for your online casinos.
Core Web Vitals
On May 28, 2020, Google introduced Core Web Vitals, which are a set of standardized metrics about how users experience a web page. Since then, speed, responsiveness, and visual stability play an important role in both user experience and keyword rankings.
Try to maximize your website to full speed and a great user experience. In our SEO for casinos, we believe that the better your user experience is in general, the better your page experience scores will be.
At eCasinoSEO, our iGaming SEO experts focus on keywords that maximize the clients’ revenue. These often are transactional/commercial keywords (E.g XE88 APK) instead of informational keywords (poker tips). That said, there are super-competitive keywords that are just impossible or take too long to rank.
Using the right strategy and tools like ahrefs is critical in keyword selection.
The role of content on casino landing pages is to solve the players’ problem – whether it is to play games, learn tips, or claim bonuses. Casino game pages (pages that a gamer play games on) are usually more sticky since the users are staying on the page to play games. This will reflect on user signals such as bounce rate and average time on site.
While there is no evidence to prove that user signal is a ranking factor, it can be used as a metric to improve your user experience.
Relevant, Dofollow Backlinks
When hiring a casino SEO company, it is important to ask what types of backlinks are they building. This is because backlinks are the backbone of iGaming SEO campaigns.
Instead of building 1 million backlinks from suspicious forum sites, it is more effective to get several dofollow backlinks from the relevant websites such as casino guest posts or gambling directories. This also lowers the risk of being penalized by search engines.
4 Tips to Help You Choose the Right Online Casino SEO Company
1. Look for Experience and Expertise
The first tip is to look for a company with experience and expertise in the online casino industry. This industry has its own set of rules and regulations, so it’s important to work with an agency that understands these and can work within them. Look for a gambling SEO agency that has a proven track record of success in optimizing casino websites for search engines.
2. Check for Transparency and Communication
Keep an eye on transparency and communication. Make sure that the agency is willing to keep you informed about the work they are doing and the progress they are making. A good iGaming agency will also be open about their methods and strategies and will be happy to answer any questions you have about their work.
3. Ask for References and Case Studies
This will give you an idea of the results they have achieved for other clients in the past. Look for agencies that have worked with online casinos similar to yours, and that have achieved measurable results.
4. Consider the Cost and ROI
Consider the cost of the casino SEO agency’s services and the potential return on investment (ROI) you can expect. Make sure that the agency’s fees are reasonable and that the potential ROI justifies the cost. Look for online casino companies that offer flexible pricing and that are willing to work with you to achieve your goals within your budget.
Casino SEO FAQs
The goal of casino SEO service is to bring targeted visitors from search engines like Google to your website. The iGaming SEO campaign is designed to grow your website’s organic traffic in a safe and long-term manner. A professional casino SEO agency will do more than just rank your keywords on top of search engines. They will ensure your website user experience is always in top condition to attract visitors as well as convert them to paying customers.
According to BrightEdge, SEO brings 1000% more traffic than organic social media. Even better, SEO traffic brings a 14.6% average conversion rate whereas traditional marketing brings only a 1.7% average conversion rate. SEO for casinos is much more effective than social media marketing because when your audience performs a search on Google, they are actively searching for a solution.
Before we get started, we will need to analyze if your website is ready for casino SEO. Please provide us with more info on the contact page.
It depends on the current SEO status of your online casinos and the types of keywords you want to rank for. SEO for casinos requires patience but we will try to shorten the wait by working on low-hanging fruits keywords and through our proven strategy.
Our minimum monthly pricing is RM3,700 with a minimum 6 months subscription.
Legitimate iGaming SEO providers do not guarantee SEO results because if they do, chances are that they will include irrelevant keywords which are easy to rank but do not convert. These practices would only hurt your online casinos in the long term.
No, we don’t as we focus on gambling SEO. However, we can consult you with all the aspects an online casino needs for the best SEO results.