#1 Casino SEO Services that Works

Online casinos are growing rapidly in Malaysia and South East Asia. eCasinoSEO unique gambling SEO services are designed to bring genuine players to your online casinos.

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casino search engine optimization

The Problems…

Having provided online casino SEO services in 2014, we have witnessed fast growth and fierce competition happened in the online casino industry.

The number of online casinos (supply) is growing much faster than the players (demand), thus fighting for the same pool of players.

Before you solve a problem, you must know the causes.

Below are the top 4 challenges of online casinos in Malaysia:

  • Lack of visitors.
  • Paid ads or influencers didn’t attract real players.
  • Traffic suddenly drop after the website was banned by Telco/authorities.
  • Members switch quickly to other online casinos.

Online casinos are working hard to attract and retain members – giving more bonuses and rebates, offering more casino games, and providing better customer services.

While all the above mentioned are vital, it is even more important to bring in new players – especially if they are already searching on search engines.

This is where casino SEO (Search Engine Optimization) campaigns come into play.

A carefully designed SEO for casino or gambling SEO campaign can help to:

  • Attract unlimited genuine players who place deposits.
  • Get found on different game keywords.
  • Still able to rank high with a new website even if the old one gets banned.
  • Convert your online casinos into money-making machines.

Looking for an online casino SEO Malaysia agency that actually KNOWS how to deliver results? You’re at the right place.

eCasinoSEO Drive Results for Highly Competitive Market. Here’s the Proof:

Lottery Platform

136% increase in SEO traffic; 246% increase in brand visibility! – 6 months comparison from Google Search Console
4700+ targeted keywords ranked on Google; 486 referring domains acquired. – ahrefs Monthly Metrics

Lottery Platform (Same client different site)

lottery site seo
35% increase in SEO traffic; 120% increase in brand visibility! – 6 months comparison from Google Search Console
3500+ targeted keywords ranked on Google; 150 referring domains acquired. – ahrefs Monthly Metrics

Slot Game SEO

slot game seo
Page 1 rankings for highly competitive slot game keywords – ahrefs
918kiss ahrefs
Over 916 keywords ranked on Google within a year – ahrefs

Online Casino (Singapore)

Just some of the Page 1 rankings of our Singapore online casino client. – ahrefs
In fact, we’ve ranked over 1300+ keywords over the span of 1 year. – ahrefs

Another Lottery Platform

4D SEO
We often received more projects from the same client because of the SEO results we delivered. In this latest project, we increased 115% SEO traffic after 6 months time.

Why Does Casino SEO Need to Be Handled Differently?

Online casinos are one of the most competitive industries in the world. Using common SEO tactics will not get you to the top of search engines.

For example, casino SEO backlink building and casino technical SEO are totally different from ordinary SEO campaigns.

To outrank your competitors in terms of organic traffic, you need customized strategies for online casino SEO.

This is how eCasino casino SEO agency can help you.

SEO for Casino – Valuable Statistics

If you are still wondering whether to hire a gambling SEO Malaysia agency or not for your online casino, here are some interesting statistics:

  • The online casino industry value is anticipated to increase to $100 billion in 2026.
  • The online gambling revenue was $66.67 billion in 2020.
  • The Covid-19 pandemic has brought over 64% of individuals to spend more time in online casinos.

Unlike paid ads or social media marketing, SEO is often set for the long term. A poor SEO campaign not only fails to draw visitors but may kill your business with algorithm penalties.

For this reason, you don’t want to “gamble” on casino SEO services. You should only hire iGaming SEO experts or SEO for Casino specialists who know what they are doing.

Our Online Casino SEO is the Different Because…

We Have Real Results

We didn’t just deliver rankings, but also real players that deposit money in your online casinos. We turn your online casinos into powerful money-making machines.

We Focus on Online Casinos

Online casinos are more competitive and complicated than other businesses. We take more than the regular SEO approaches to achieve sustainable results.

Malaysia Team, Easier to Communicate

We speak your language (English/Chinese/Cantonese). Whether you prefer email, WhatsApp, online meetings or phone calls, we are flexible.

Clear and Simple Reports

Every month, we send you simple and honest reports instead of 36-pages flashy reports. We also list down the completed and ongoing works.

Our Casino SEO Process

Upon a quick discussion on your goals, here is what our SEO for casino process looks like:

Step 1: Website Audit

Our iGaming SEO experts will perform an extensive online casino audit to examine all the technical problems that are hurting your SEO performance.

To give you a few examples, we will examine the backlink quality, crawl issue, keyword cannibalization, loading speed, website mobile-friendliness, and URL architecture.

We have done it for hundreds of online casinos and we have the most advanced tools to do it.

Step 2: Keyword Research

Keyword research is probably the most critical step for an online casino SEO campaign.

This is because you want to attract the right audience that is actually paying you.

We will develop a huge keyword database related to your online casino. We will also analyze all your low hanging fruits keywords – keywords that are already near the top of Google. This unique tactic would speed up the results.

Step 3: Website Optimization

Our casino SEO programmer will optimize your website based on the issues that we have found throughout the first step. It is absolutely fine if you have your own programmer to carry out this task. We will prepare the points and send them to you.

After this step, your user experience and technical aspects will be spot-on. Now, your online casino is all set to rank well on search engines.

Step 4: Content Strategy

SEO content for online casinos is more than 2000-words of articles.

Upon understanding the keyword search intent and the current top-ranked listings, our casino SEO agency will design a masterpiece that outranks the competition.

Our casino SEO agency builds content assets that both Google and your audience will enjoy.

Step 5: Casino SEO Link Building

Believe it or not, we have analyzed more than 7,000 backlinks for online casinos before establishing our casino SEO agency.

We have all the resources needed when it comes to link building for casino websites.

Even better, we create only backlinks that will be appreciated by the search engines, instead of getting penalized while you are sleeping at night.

SEO for casinos requires a lot more attention than ordinary SEO. We will send you a monthly report to keep you informed about the results and completed work.

Markets We Cover

Slot Games

For many years, slot games have been Malaysian’s favourite casino games. We have worked on popular slot games like 918Kiss, Mega888, XE88, Joker123 with good results.

Online Casinos

Since the pandemic, online casinos are snowballing in Malaysia and South East Asia. SEO for casinos is the most powerful tool to boost your online casino presence.

Lottery

The lottery (4D) is popular in Malaysia and Singapore because it’s straightforward and rewarding. Our proven gambling SEO strategies are designed to increase your 4D platform revenue.

Sports Betting

Football and sports fans are actively looking for a reliable sports betting platform to place a bet. SEO for sports betting is highly competitive and requires effective link building to see results.


Clients’ Feedback

eCasinoSEO knows SEO for gambling very well. They understand our requirements and always give the best effort.

918kiss-logo
918Kiss platformAaron

Teddy and his team are very supportive and honest. They clearly explain what can be (and cannot be) achieved about our SEO for casino campaign.

singapore-casino-logo
Singapore online casinoLester Wan

Truly SEO expert in the casino industry and a great team to work with.

lottery-logo-2
Asia lottery platformJames Kong

6 Best Online Casino SEO Tips (2022)

Website Architecture

Website architecture, in our experience, is often an overlooked yet important aspect of a casino SEO campaign. Ideally, all your landing pages should be easily crawled and indexed by search engines.

If you’re not sure, simply consult with professional casino SEO agencies like eCasinoSEO so that we can analyze your website architecture.

Mobile Friendly

Can I say mobile-friendly is the second most neglected SEO aspect of online casinos in Malaysia? Mobile friendly is undoubtedly important to long term casino SEO success.

Many online casinos created a separate version for mobile pages but in the wrong way. Instead of using a subdomain or subfolder, you should be using a responsive design for your online casinos.

Core Web Vitals

On May 28, 2020, Google introduced Core Web Vitals, which are a set of standardized metrics about how users experience a web page. Since then, speed, responsiveness, and visual stability play an important role in both user experience and keyword rankings.

Try to maximize your website to full speed and a great user experience. In our SEO for casinos, we believe that the better your user experience is in general, the better your page experience scores will be.

Targeted Keywords

At eCasinoSEO, our iGaming SEO experts focus on keywords that maximize the clients’ revenue. These often are transactional/commercial keywords (E.g XE88 APK) instead of informational keywords (poker tips). That said, there are super-competitive keywords that are just impossible or take too long to rank.

Using the right strategy and tools like ahrefs is critical in keyword selection.

Sticky Content

The role of content on casino landing pages is to solve the players’ problem – whether it is to play games, learn tips, or claim bonuses. Casino game pages (pages that a gamer play games on) are usually more sticky since the users are staying on the page to play games. This will reflect on user signals such as bounce rate and average time on site.

While there is no evidence to prove that user signal is a ranking factor, it can be used as a metric to improve your user experience.

When hiring a casino SEO company, it is important to ask what types of backlinks are they building. This is because backlinks are the backbone of iGaming SEO campaigns.

Instead of building 1 million backlinks from suspicious forum sites, it is more effective to get several dofollow backlinks from the relevant websites such as casino guest posts or gambling directories. This also lowers the risk of being penalized by search engines.

Casino SEO FAQs

Why do I need casino SEO services?

The goal of casino SEO service is to bring targeted visitors from search engines like Google to your website. The iGaming SEO campaign is designed to grow your website’s organic traffic in a safe and long term manner. A professional casino SEO agency will do more than just rank your keywords on top of search engines. They will ensure your website user experience is always in the top condition to attract visitors as well as convert them to paying customers.

Is casino SEO really effective?

According to BrightEdge, SEO brings 1000% more traffic than organic social media. Even better, SEO traffic brings a 14.6% average conversion rate whereas traditional marketing brings only a 1.7% average conversion rate. SEO for casinos is much more effective than social media marketing because when your audience performs a search on Google, they are actively searching for a solution.

I am interested in your casino SEO services. How can we get started?

Before we get started, we will need to analyze if your website is ready for casino SEO. Please provide us with more info on the contact page.

How long can we see results?

It depends on the current SEO status of your online casinos and the types of keywords you want to rank for. SEO for casinos requires patience but we will try to shorten the wait by working on low hanging fruits keywords and through our proven strategy.

How much should I invest in your casino SEO services?

Our minimum monthly pricing is RM6,500 with a minimum 6 months subscription.

Are the results guaranteed?

Legitimate iGaming SEO providers do not guarantee SEO results because if they do, chances are that they will include irrelevant keywords which are easy to rank but do not convert. These practices would only hurt your online casinos in the long term.

Do you help to build the website?

No, we don’t as we focus on gambling SEO. However, we can consult you with all the aspects an online casino needs for the best SEO results.

Ready to Rank Your Online Casino on Top of Google?

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